Session · Practice and business · Designers and consultants · Builders and trades

Fundamentals of Online Marketing for Passive House

Johnny Rezvani, 475 High Performance Building Supply · August 18, 2020 · PHN Presents

The basics of marketing a Passive House practice online: identifying your audience, developing your message, and weighing the time, money, and difficulty of each channel.

Key points

• Identifying your audience and developing your message.
• Building on strengths and improving weaknesses in your online presence.
• Weighing the costs and benefits of each marketing channel.